YouTube exceeds Q1 forecast as Ad sales rise by 21%

By Oluwaseyi Lawal YouTube has exceeded expectations in advertising revenue during the first quarter of 2024, soaring by an impressive 21% to reach $8.1 billion and surpassing analysts’ projections of $7.7 billion for the year on year period. Michael Nathanson, co-founder and media analyst of MoffettNathanson Research said, “Watch time growth and a shift in […] The post YouTube exceeds Q1 forecast as Ad sales rise by 21% appeared first on Marketing Edge Magazine.

  Business   Apr 30, 2024   0   17  Add to Reading List
YouTube exceeds Q1 forecast as Ad sales rise by 21%

By Oluwaseyi Lawal YouTube has exceeded expectations in advertising revenue during the first quarter of 2024, soaring by an impressive 21% to reach $8.1 billion and surpassing analysts’ projections of $7.7 billion for the year on year period. Michael Nathanson, co-founder and media analyst of MoffettNathanson Research said, “Watch time growth and a shift in […]

The post YouTube exceeds Q1 forecast as Ad sales rise by 21% appeared first on Marketing Edge Magazine.

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