You can’t drive perception change for our country without deep commitment from leadership – Udeme Ufot

At the National Advertising Conference (NAC) 2025, a crucial conversation emerged about who bears the primary responsibility for changing Nigeria’s global perception. While the Minister of Information called on marketing communications professionals to lean support in reshaping the country’s narrative, industry leader Udeme Ufot offered a counter-perspective: effective destination branding requires more than creative campaigns. […] The post You can’t drive perception change for our country without deep commitment from leadership – Udeme Ufot appeared first on Marketing Edge Magazine.

  Business   Nov 20, 2025   0   5  Add to Reading List
You can’t drive perception change for our country without deep commitment from leadership – Udeme Ufot

At the National Advertising Conference (NAC) 2025, a crucial conversation emerged about who bears the primary responsibility for changing Nigeria’s global perception. While the Minister of Information called on marketing communications professionals to lean support in reshaping the country’s narrative, industry leader Udeme Ufot offered a counter-perspective: effective destination branding requires more than creative campaigns. […]

The post You can’t drive perception change for our country without deep commitment from leadership – Udeme Ufot appeared first on Marketing Edge Magazine.

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