Beyond price tag:  Why consumers choose with their hearts as much as wallets

On the crowded streets of Lagos, shoppers haggle daily over the cost of food, clothing, and transport. Yet when it comes to the brands they stick with, the deciding factor often runs deeper than price. A family saves for months to buy a Toyota, not because it is the cheapest car but because it is […] The post Beyond price tag:  Why consumers choose with their hearts as much as wallets appeared first on Marketing Edge Magazine.

  Business   Sep 23, 2025   0   11  Add to Reading List
Beyond price tag:  Why consumers choose with their hearts as much as wallets

On the crowded streets of Lagos, shoppers haggle daily over the cost of food, clothing, and transport. Yet when it comes to the brands they stick with, the deciding factor often runs deeper than price. A family saves for months to buy a Toyota, not because it is the cheapest car but because it is […]

The post Beyond price tag:  Why consumers choose with their hearts as much as wallets appeared first on Marketing Edge Magazine.

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