WPP’s FTSE exit shows how the power in advertising is changing

WPP’s removal from the FTSE index is one of the most symbolic events in modern advertising. For years, the company stood at the top of the global communications industry. Its fall in market value is not just a financial dip. Instead, it reveals a major shift in how the advertising world works today. WPP became […] The post WPP’s FTSE exit shows how the power in advertising is changing appeared first on Marketing Edge Magazine.

WPP’s FTSE exit shows how the power in advertising is changing

WPP’s removal from the FTSE index is one of the most symbolic events in modern advertising. For years, the company stood at the top of the global communications industry. Its fall in market value is not just a financial dip. Instead, it reveals a major shift in how the advertising world works today. WPP became […]

The post WPP’s FTSE exit shows how the power in advertising is changing appeared first on Marketing Edge Magazine.

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