WPP wins Jaguar Land Rover global account in landmark AI-driven partnership

WPP has been chosen as the global trusted growth partner for JLR, the British luxury automotive group behind Range Rover, Defender, Discovery and Jaguar, in a groundbreaking partnership that moves beyond the traditional agency-client model to create a fully integrated, co-located team powered by artificial intelligence. The partnership, announced by WPP, brings together WPP’s global […] The post WPP wins Jaguar Land Rover global account in landmark AI-driven partnership appeared first on Marketing Edge Magazine.

WPP wins Jaguar Land Rover global account in landmark AI-driven partnership

WPP has been chosen as the global trusted growth partner for JLR, the British luxury automotive group behind Range Rover, Defender, Discovery and Jaguar, in a groundbreaking partnership that moves beyond the traditional agency-client model to create a fully integrated, co-located team powered by artificial intelligence. The partnership, announced by WPP, brings together WPP’s global […]

The post WPP wins Jaguar Land Rover global account in landmark AI-driven partnership appeared first on Marketing Edge Magazine.

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