When data meets emotion: A new way of telling brand stories

By Ayodeji Rasaq, COO, Duo Libra Marketing today is not what it used to be. It is  no longer defined by glossy campaigns or cutting-edge technology but by how deeply a brand can connect with people. For years, marketers believed they had to make a choice to be driven by data or led by creativity. […] The post When data meets emotion: A new way of telling brand stories appeared first on Marketing Edge Magazine.

  Business   Oct 23, 2025   0   1  Add to Reading List
When data meets emotion: A new way of telling brand stories

By Ayodeji Rasaq, COO, Duo Libra Marketing today is not what it used to be. It is  no longer defined by glossy campaigns or cutting-edge technology but by how deeply a brand can connect with people. For years, marketers believed they had to make a choice to be driven by data or led by creativity. […]

The post When data meets emotion: A new way of telling brand stories appeared first on Marketing Edge Magazine.

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