Vervet monkeys follow different social 'norms' and respond to 'peer pressure,' new long-term study shows

People living in different communities follow different social customs or norms. In some places, for instance, it might be standard practice to greet each person you see on the street, while in others that simply isn't done. In some cases, such differences may even vary from one neighborhood to the next. Now researchers have found similarly varied social traditions and styles among neighboring groups of vervet monkeys.

Vervet monkeys follow different social 'norms' and respond to 'peer pressure,' new long-term study shows

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People living in different communities follow different social customs or norms. In some places, for instance, it might be standard practice to greet each person you see on the street, while in others that simply isn't done. In some cases, such differences may even vary from one neighborhood to the next. Now researchers have found similarly varied social traditions and styles among neighboring groups of vervet monkeys.

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