Unbundling  CMO role: How new executive functions are reshaping marketing Leadership

Marketing leadership is facing a defining moment as artificial intelligence, rising growth expectations and changing customer demands compel businesses to reconsider the responsibilities traditionally assigned to the Chief Marketing Officer (CMO). While titles such as Chief Growth Officer, Chief Customer Officer and Chief Experience Officer are gaining ground, the shift raises a deeper question about […] The post Unbundling  CMO role: How new executive functions are reshaping marketing Leadership appeared first on Marketing Edge Magazine.

  Business   Oct 20, 2026   0   22  Add to Reading List
Unbundling  CMO role: How new executive functions are reshaping marketing Leadership












Marketing leadership is facing a defining moment as artificial intelligence, rising growth expectations and changing customer demands compel businesses to reconsider the responsibilities traditionally assigned to the Chief Marketing Officer (CMO). While titles such as Chief Growth Officer, Chief Customer Officer and Chief Experience Officer are gaining ground, the shift raises a deeper question about […]

The post Unbundling  CMO role: How new executive functions are reshaping marketing Leadership appeared first on Marketing Edge Magazine.

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