Trendy homeware chain nicknamed ‘little Ikea’ to double number of UK stores amid record success

A TRENDY homeware chain nicknamed “Little Ikea” by fans looks set to double the number of its UK stores.

The family-owned Danish chain has developed a cult following since first launching on the UK high street in 2016.

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Søstrene Grene

The beloved brand is now ambitiously aiming to open up 100 shops across Britain in 2027. 

The Danish retailer said its results were aided by “particularly high performance in the UK,” where revenues rose 130% year-on-year.

Søstrene Grene welcomed in punters at an impressive 47 new locations this year, with the majority located in the UK and Germany.

Moving forward, the group plans to hit a total of 67 store openings in 2025.

Søstrene Grene group CEO and co-owner Mikkel Grene said: “We are proud to announce another record year, with exceptional top-line growth and a solid result despite major investments and structural changes. 

“The UK has been a major growth driver, and the warm response from British customers has exceeded expectations. 

“Our record-breaking Christmas season was also a key contributor to the results, underlining the growing loyalty of our customer base.”

Unique layout

Søstrene Grene opened its first store in 2016 before expanding across the North of England. 

The company specialises affordable homeware which includes tables, chairs, candles, planters and even delicious European deserts. 

Its stores are famed for being laid out in labyrinthian corridors and for having whimsical, traditionally Danish decorations. 

Søstrene Grene is known for its Scandinavian, design-led approach.

The brand offers a curated selection of homeware, kitchen items, gifts, stationery, as well as seasonal ranges.

Each store is built around a maze-like layout, similar to that of Flying Tiger Copenhagen.

This format promotes slow browsing and discovery, inspired by the principles of simplicity and hygge.

Ikea stores also follows a similar floor plan, allowing shoppers the opportunity to browse all products as they make their way through the store.

Søstrene Grene is also planning to open a £36 million distribution centre in the Netherlands which will measure 445,000sqm. 

The company’s expansion comes as many other retailers are putting the shutters down for good.