The Way To Get The Unlimited Wealth In African Fashion Industry — Didi-Omah Reveals

You never know how big the ocean is, until you jump into it. You can never tell how depth the industry or market is, until you enter into the industry or the market.

That is it for all businesses and industries and markets and fields. According to Mark Zuckerberg, entertainment and culture is expected to have billions of people on its platform before 2030. 

Most people spend their time on entertainment, and of culture. That is people will spend most of their time on entertainment and culture, which will create an even larger opportunity to create more engaging experiences across these platforms. 

Then there lies in the future and greener pasture for fashion designers in Africa. African fashion designers to channel their energy, time and resources to create indigenous fashion with African fabrics and clothing materials.

Not talking about, measuring, cutting, copy other's styles, and sewing. I am talking about thinking, eye capturing, crafting, carving, and sewing — using your idea, unique style, brand, and identity — ready made for indigenous wears. 

Brand and branding. And create strong distribution networks and marketing channels around the business, for fast growth and availability in local and international markets. 

You can say, just like Fila, Gucci, Zara, Adidas and others. But in African indigenous fashion, and crafted with African styles and fabrics. It will not only put you on a different path, but expose you to large people and make you profitable — purpose aligned, and the money keeps coming.

Let go of waiting for customer to come to your shop, and you then sew out from taken down measurements. It is time to give the market your style, and they will fit in, and buy from you. Everyone wants to feel among and look amazing — but not everyone that dresses knows how, then show them how. 

Design it, brand it, styled it — and put it out there. Be different, be unique, be intentional. Don't just sew clothes, sew lifestyle, sew experiences.

Here I am talking about lifestyle and experience, that's the message, the point, and the way to get the unlimited wealth in African fashion industry.

When you as a fashion designer, sew your branded clothes with your style and for Africans. You sew it to give your buyers a lifestyle and an experience, which when they get the lifestyle and feel the experience; after these achieved, your products will sell widely by itself. Because good product sell itself!

Automatically you will have merchants dealing with you, and taking your clothes outside your reach, outside your territory — your country. For you to be global, you have to start local with good intention.

The future of fashion for African fashion designers, I think this is the truth about the future. Because everyone wants value in everything they buy and uses. So it is more profitable to take them into the journey.

© Didi-Omah Augustine Chinazaekpere 

Founder/President, doacInvest.org