The Tragic and Blissfully Ignorant Downfall of Citroen

How does a car manufacturer that was once regarded as the industry’s designated “mad scientist” reposition itself as the cheerful yet boring alternative to the likes of Opel, Skoda, and other generic European car brands? Keep reading and possibly even grab a drink. You might need it. The year is 1919, and Paris-born Andre Citroen founded a company that would become one of Europe’s first carmakers to... (continue reading...)

The Tragic and Blissfully Ignorant Downfall of Citroen
How does a car manufacturer that was once regarded as the industry’s designated “mad scientist” reposition itself as the cheerful yet boring alternative to the likes of Opel, Skoda, and other generic European car brands? Keep reading and possibly even grab a drink. You might need it. The year is 1919, and Paris-born Andre Citroen founded a company that would become one of Europe’s first carmakers to... (continue reading...)

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