The survival paradox: why hitting targets isn’t saving the modern CMO

The pressure on Chief Marketing Officers has intensified across boardrooms globally. Even when marketing leaders deliver on commercial targets, many still face growing scrutiny and shortened tenures. Recent insights show that only 45 per cent of CMOs exceed executive expectations, despite meeting their core objectives. This gap points to a deeper issue: a disconnect between […] The post The survival paradox: why hitting targets isn’t saving the modern CMO appeared first on Marketing Edge Magazine.

  Business   Apr 15, 2026   0   2  Add to Reading List
The survival paradox: why hitting targets isn’t saving the modern CMO

The pressure on Chief Marketing Officers has intensified across boardrooms globally. Even when marketing leaders deliver on commercial targets, many still face growing scrutiny and shortened tenures. Recent insights show that only 45 per cent of CMOs exceed executive expectations, despite meeting their core objectives. This gap points to a deeper issue: a disconnect between […]

The post The survival paradox: why hitting targets isn’t saving the modern CMO appeared first on Marketing Edge Magazine.

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