The six-second hook on winning youth attention

In a digital environment where attention is a scarce resource, marketers are adopting a new lexicon: conciseness. As the typical viewer scrolls rapidly, responds swiftly, and anticipates engagement within seconds, senior marketers are progressively adopting ultra-short video forms, the six-second hook, as a strategic entry point into the attention economies of Gen Z and Gen […] The post The six-second hook on winning youth attention appeared first on Marketing Edge Magazine.

  Business   Dec 19, 2025   0   6  Add to Reading List
The six-second hook on winning youth attention

In a digital environment where attention is a scarce resource, marketers are adopting a new lexicon: conciseness. As the typical viewer scrolls rapidly, responds swiftly, and anticipates engagement within seconds, senior marketers are progressively adopting ultra-short video forms, the six-second hook, as a strategic entry point into the attention economies of Gen Z and Gen […]

The post The six-second hook on winning youth attention appeared first on Marketing Edge Magazine.

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