Taylor Swift Fans Furious as She’s Caught Using Sloppy AI in Video for New Album

Hot off the heels of her new album, pop superstar Taylor Swift has been accused of using AI slop to promote the record.

As part of a treasure hunt-style promo, Swift challenged her fans to find 12 “orange doors” spread across 12 cities and scan accompanying QR codes. These codes unlock short videos, one of which has been making its rounds on social media — for all the wrong reasons, unfortunately.

One clip, which features an Art Nouveau-style bar — presumably meant to invoke the album’s title, “Life of a Showgirl” — bears the now-infamous hallmarks of generative AI use. As eagle-eyed internet sleuths spotted, a framed picture on the wall features a garbled depiction of a house, and a book is mysteriously missing letters. At one point, the bartender’s middle finger mysteriously blends with the orange napkin he’s placing on the bar counter.

Another video, linked via a QR code in Barcelona, Spain and showing what seems to be a gym located in a high-rise building, also shows signs of having been generated with AI, such as dumbbells with weights and handles that don’t align correctly.