TAG Heuer unveils five bold new Formula 1 timepieces

Swiss luxury watchmaker TAG Heuer has expanded its Formula 1 collection with five striking new timepieces, blending precision craftsmanship with motorsport-inspired design. Among the new releases is the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing, a tribute to the brand’s longstanding partnership with the reigning Formula 1 champions. A Legacy Built on Speed and Innovation Since its debut in 1986, the TAG Heuer Formula 1 collection has embodied the spirit of high-performance racing. The original model introduced a new generation to Swiss watchmaking with its bold colours and forward-thinking design. Nearly 40 years later, the collection remains a favourite among enthusiasts, evolving with cutting-edge materials and engineering advancements. The latest iterations continue this legacy, offering a contemporary take on racing-inspired timepieces. Designed for both die-hard motorsport fans and style-conscious collectors, the new watches reflect the aerodynamic aesthetics of Formula 1 cars while incorporating lightweight yet durable materials for enhanced wearability. Inspired by the Thrill of the Track Each watch in the collection features a case inspired by the sleek lines of an F1 car, with a bezel that subtly mirrors the brake discs of the world’s fastest machines. The ergonomically refined cases are crafted from lightweight titanium, some enhanced with a DLC coating, ensuring both durability and comfort. A rubber strap adds a sporty, modern touch, making these timepieces ideal for both racetrack enthusiasts and urban trendsetters. Vibrant color schemes further highlight the collection’s motorsport DNA. The designs take inspiration from the dynamic energy of night races, combining dark tones with bold accents. Options include red and blue detailing for a classic motorsport look, as well as an eye-catching lime green variation for those who prefer a more striking aesthetic. The skeletonised hour and minute hands enhance the technical appeal, while lacquered crown rings in matching tones add a sophisticated yet playful touch. Oracle Red Bull Racing Special Edition The standout piece of the launch is the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing, celebrating TAG Heuer’s partnership with the F1 powerhouse. This special edition boasts a grade-2 titanium case, a forged carbon tachymeter bezel, and a blue opaline dial with a subtle checkered flag pattern, paying homage to the sport’s iconic finishing line. Details inspired by Oracle Red Bull Racing’s signature colours are meticulously applied, from the red lacquered crown to the bi-coloured blue and red strap that mirrors the team’s livery. The caseback features an engraved checkered pattern alongside the TAG Heuer and Oracle Red Bull Racing logos, reinforcing its exclusive racing heritage. Since joining forces in 2016, TAG Heuer and Oracle Red Bull Racing have produced eight sought-after timepieces, each capturing the adrenaline-fuelled nature of the sport. This latest creation continues that tradition, offering a refined yet bold interpretation of racing-inspired luxury. With its latest Formula 1 collection, TAG Heuer once again pushes the boundaries of innovation and design, reaffirming its status as the ultimate timekeeper of motorsport.