Taco Bell’s plan to outfit hundreds of drive-thrus with an AI voice assistant isn’t going exactly as the chain expected....

Taco Bell’s plan to outfit hundreds of drive-thrus with an AI voice assistant isn’t going exactly as the chain expected. Dane Mathews, Taco Bell’s chief digital and technology officer, admitted to The Wall Street Journal that the company is re-evaluating where to deploy the tech as customers air their frustrations on social media, and others post videos of their attempts to troll the system, like ordering 18,000 water cups. “We’re learning a lot, I’m going to be honest with you,” Mathews told the WSJ. “I think like everybody, sometimes it lets me down, but sometimes it really surprises me.” Photo by: Jeffrey Greenberg/Universal Images Group via Getty Images

Science/Technology Aug 29, 2025 0 33 Add to Reading List

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Taco Bell’s plan to outfit hundreds of drive-thrus with an AI voice assistant isn’t going exactly as the chain expected. Dane Mathews, Taco Bell’s chief digital and technology officer, admitted to The Wall Street Journal that the company is re-evaluating where to deploy the tech as customers air their frustrations on social media, and others post videos of their attempts to troll the system, like ordering 18,000 water cups.
“We’re learning a lot, I’m going to be honest with you,” Mathews told the WSJ. “I think like everybody, sometimes it lets me down, but sometimes it really surprises me.”
Photo by: Jeffrey Greenberg/Universal Images Group via Getty Images

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