Swiggy Instamart appoints former OYO executive Gautam Swaroop as Chief Business Officer

Swiggy’s quick-commerce arm Instamart has appointed Gautam Swaroop as its chief business officer, as the company reshapes its senior team in a competitive market.

Swaroop will oversee customer growth, category management, brand partnerships and expansion at Instamart. Before joining Instamart, he led OYO’s international business. He has also worked with McKinsey & Company and Dr Reddy’s Laboratories.

“I look forward to partnering with the teams across the business to drive growth, build stronger consumer and partner experiences, and create enduring value as we scale,” Swaroop said.

The appointment follows the resignations of Instamart chief operating officer Ankit Jain and chief business officer Hari Kumar. Both executives had worked closely with Instamart CEO Amitesh Jha.

Instamart is facing growing competition in India’s quick-commerce market, where rivals including Blinkit, Zepto, Amazon and Flipkart are expanding their fast-delivery operations.

Swiggy has signalled that Instamart will focus more on differentiation than price-led growth. In its Q4 FY26 shareholder letter, the company said the business’s long-term strategy would be “more differentiation-led and not value/price-led”.

The company is also working towards qualifying as an Indian-owned and controlled company under India’s foreign-exchange rules. A related proposal to amend its articles of association fell short of the required shareholder approval, but Swiggy has said it will continue engaging with shareholders and work towards a positive outcome.