Subaru Announces Major Dealership Redesign To Reflect Its Outdoorsy Customer Base

Visiting a Subaru dealership in the future will feel less like a dealership and more like hanging out at Bass Pro Shops.

  Car Talk, Autos   Sep 30, 2025   0   8  Add to Reading List
Subaru Announces Major Dealership Redesign To Reflect Its Outdoorsy Customer Base

For the first time since 2007, Subaru has announced a full redesign of its national retailer network. According to Subaru, its "new concept reimagines the automotive retail experience, transforming dealerships into immersive, hospitality-driven spaces that strengthen customer relationships and community connections." Features include a bold new glass storefront, a lounge area, "lifestyle vehicle vignettes," a digital table for customers to customize vehicles and choose accessories, and outdoor green areas.

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