Q&A: Author of 'Bottled: How Coca-Cola Became African' on Coke's surprising history

How did the soda giant from America come to be seen as "local" in Africa? And what has the impact been on the continent for worse and for better?

Q&A: Author of 'Bottled: How Coca-Cola Became African' on Coke's surprising history
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To reach more people from NGN1,000 now!

A store in Monrovia, Liberia, advertises Coca-Cola. The photo is from circa 1947.

How did the soda giant from America come to be seen as "local" in Africa? And what has the impact been on the continent for worse and for better?

(Image credit: Alberts)

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