Q&A: Author of 'Bottled: How Coca-Cola Became African' on Coke's surprising history

How did the soda giant from America come to be seen as "local" in Africa? And what has the impact been on the continent for worse and for better?

  News   Mar 17, 2024   0   54  Add to Reading List
Q&A: Author of 'Bottled: How Coca-Cola Became African' on Coke's surprising history

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ARE YOU TIRED OF LOW SALES TODAY?

Connect to more customers on doacWeb

Post your business here..... from NGN1,000

WhatsApp: 09031633831

ARE YOU TIRED OF LOW SALES TODAY?

Connect to more customers on doacWeb

Post your business here..... from NGN1,000

WhatsApp: 09031633831

A store in Monrovia, Liberia, advertises Coca-Cola. The photo is from circa 1947.

How did the soda giant from America come to be seen as "local" in Africa? And what has the impact been on the continent for worse and for better?

(Image credit: Alberts)

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