Puma launches brand campaign to boost its performance positioning
By Ralph Tathagata Focusing on performance positioning. Puma has launched its first global brand campaign in a decade. Considered as its “biggest marketing investment ever”, the campaign is designed to boost Puma ahead of a big year for sport. The campaign will run across TV, social media, outdoor, PR and point of sale worldwide. The […] The post Puma launches brand campaign to boost its performance positioning appeared first on Marketing Edge Magazine.
By Ralph Tathagata Focusing on performance positioning. Puma has launched its first global brand campaign in a decade. Considered as its “biggest marketing investment ever”, the campaign is designed to boost Puma ahead of a big year for sport. The campaign will run across TV, social media, outdoor, PR and point of sale worldwide. The […]
The post Puma launches brand campaign to boost its performance positioning appeared first on Marketing Edge Magazine.
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