Puma launches brand campaign to boost its performance positioning

By Ralph Tathagata Focusing on performance positioning. Puma has launched its first global brand campaign in a decade. Considered as its “biggest marketing investment ever”, the campaign is designed to boost Puma ahead of a big year for sport. The campaign will run across TV, social media, outdoor, PR and point of sale worldwide. The […] The post Puma launches brand campaign to boost its performance positioning appeared first on Marketing Edge Magazine.

  Business   Apr 15, 2024   0   73  Add to Reading List
Puma launches brand campaign to boost its performance positioning


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By Ralph Tathagata Focusing on performance positioning. Puma has launched its first global brand campaign in a decade. Considered as its “biggest marketing investment ever”, the campaign is designed to boost Puma ahead of a big year for sport. The campaign will run across TV, social media, outdoor, PR and point of sale worldwide. The […]

The post Puma launches brand campaign to boost its performance positioning appeared first on Marketing Edge Magazine.

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