Publicis Groupe lands LVMH’s Asia-Pacific media account
Publicis Groupe is set to take control of luxury conglomerate LVMH’s media operations across Asia-Pacific from January 2027, according to media industry reports. The appointment marks a major change for LVMH’s regional media strategy, bringing an end to WPP’s nine-year stewardship of the account. WPP has handled the business since 2017 through its dedicated L’Atelier […] The post Publicis Groupe lands LVMH’s Asia-Pacific media account appeared first on Marketing Edge Magazine.
Publicis Groupe is set to take control of luxury conglomerate LVMH’s media operations across Asia-Pacific from January 2027, according to media industry reports. The appointment marks a major change for LVMH’s regional media strategy, bringing an end to WPP’s nine-year stewardship of the account. WPP has handled the business since 2017 through its dedicated L’Atelier […]
The post Publicis Groupe lands LVMH’s Asia-Pacific media account appeared first on Marketing Edge Magazine.
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