Publicis drops ‘theTradeDesk’ after audit flags fee and transparency concerns

Publicis Groupe has stopped recommending The Trade Desk to its clients following a third-party audit that raised concerns about the platform’s fee practices and transparency. The decision came after an independent review found that The Trade Desk may have charged fees beyond agreed limits and enrolled clients into additional services without clear authorisation. The audit […] The post Publicis drops ‘theTradeDesk’ after audit flags fee and transparency concerns appeared first on Marketing Edge Magazine.

Publicis drops ‘theTradeDesk’ after audit flags fee and transparency concerns

Publicis Groupe has stopped recommending The Trade Desk to its clients following a third-party audit that raised concerns about the platform’s fee practices and transparency. The decision came after an independent review found that The Trade Desk may have charged fees beyond agreed limits and enrolled clients into additional services without clear authorisation. The audit […]

The post Publicis drops ‘theTradeDesk’ after audit flags fee and transparency concerns appeared first on Marketing Edge Magazine.

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