Pre-sold and unaware: How emotional bias shapes buying behaviour

 Before a shopper clicks “buy,” they often already made the decision. Long before the flash of an ad or the lure of a discount, something deeper takes root: a memory, a feeling, or a quiet sense of trust. A new global study by WPP Media reveals a key finding. 84 per cent of consumers already […] The post Pre-sold and unaware: How emotional bias shapes buying behaviour appeared first on Marketing Edge Magazine.

  Business   Oct 29, 2025   0   7  Add to Reading List
Pre-sold and unaware: How emotional bias shapes buying behaviour

 Before a shopper clicks “buy,” they often already made the decision. Long before the flash of an ad or the lure of a discount, something deeper takes root: a memory, a feeling, or a quiet sense of trust. A new global study by WPP Media reveals a key finding. 84 per cent of consumers already […]

The post Pre-sold and unaware: How emotional bias shapes buying behaviour appeared first on Marketing Edge Magazine.

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