Omnicom-IPG Set to Grow Principal-Buying Arm in Post-Merger Shakeup, Analysts Say

The newly merged holding company is expected to tighten its grip on principal media trading—potentially reshaping the flow of billions in ad dollars

Omnicom-IPG Set to Grow Principal-Buying Arm in Post-Merger Shakeup, Analysts Say
The newly merged holding company is expected to tighten its grip on principal media trading—potentially reshaping the flow of billions in ad dollars

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