Olympics Push Peacock (and Overall TV Use) to Rare July Bump

The Olympics didn’t begin until near the end of July, but even in just a few days, their effect on TV viewing in the United States was noticeable. Overall TV use increased by about 2.3 percent in July compared to June, according to Nielsen. That’s a rarity for the month, when usage levels typically drop […]

  Entertainment   Aug 20, 2024   0   24  Add to Reading List
Olympics Push Peacock (and Overall TV Use) to Rare July Bump

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The Olympics didn’t begin until near the end of July, but even in just a few days, their effect on TV viewing in the United States was noticeable. Overall TV use increased by about 2.3 percent in July compared to June, according to Nielsen. That’s a rarity for the month, when usage levels typically drop […]
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