Olamide Blessing-Kayode calls for creative rebirth in Nigeria’s fast-changing ad industry

Nigeria’s advertising industry races into a digital future, yet Olamide Blessing-Kayode insists its true strength lies in authenticity, curiosity, and the human touch. The Founder and Chief Executive Officer of Vert Idee explained that the sector has moved beyond purely intuitive creativity, now demanding research, data, technology, and cultural grounding to work in harmony. Also […] The post Olamide Blessing-Kayode calls for creative rebirth in Nigeria’s fast-changing ad industry appeared first on Marketing Edge Magazine.

  Business   Nov 24, 2025   0   3  Add to Reading List
Olamide Blessing-Kayode calls for creative rebirth in Nigeria’s fast-changing ad industry

Nigeria’s advertising industry races into a digital future, yet Olamide Blessing-Kayode insists its true strength lies in authenticity, curiosity, and the human touch. The Founder and Chief Executive Officer of Vert Idee explained that the sector has moved beyond purely intuitive creativity, now demanding research, data, technology, and cultural grounding to work in harmony. Also […]

The post Olamide Blessing-Kayode calls for creative rebirth in Nigeria’s fast-changing ad industry appeared first on Marketing Edge Magazine.

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