Okoro urges creatives to harness streaming, brand synergy for growth

Veteran Nollywood actor, Ikechukwu Okoro has urged the Nigerian creative industry, particularly filmmakers, to aggressively leverage streaming platforms and strategic brand partnerships as the new dual engine for growth, increased visibility, and financial sustainability. Speaking exclusively to MARKETING EDGE at the 02 Academy, the respected actor underscored that the era of relying solely on traditional […] The post Okoro urges creatives to harness streaming, brand synergy for growth appeared first on Marketing Edge Magazine.

  Business   Nov 20, 2025   0   7  Add to Reading List
Okoro urges creatives to harness streaming, brand synergy for growth

Veteran Nollywood actor, Ikechukwu Okoro has urged the Nigerian creative industry, particularly filmmakers, to aggressively leverage streaming platforms and strategic brand partnerships as the new dual engine for growth, increased visibility, and financial sustainability. Speaking exclusively to MARKETING EDGE at the 02 Academy, the respected actor underscored that the era of relying solely on traditional […]

The post Okoro urges creatives to harness streaming, brand synergy for growth appeared first on Marketing Edge Magazine.

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