Nissan Frontier Pro PHEV Pickup Goes On Sale In China, Priced Under $30k

The Ford Ranger and Toyota Hilux should take note – Nissan’s bargain-priced Frontier Pro pickup from China is gearing up to go global.

Nissan Frontier Pro PHEV Pickup Goes On Sale In China, Priced Under $30k

The Nissan Frontier Pro midsize pickup, first unveiled during Auto Shanghai 2025, has just gone on sale in China – and its price tag is jaw-droppingly low. The announcement should have global pickup heavyweights like Toyota, with its Hilux, and Ford, with its Ranger, paying close attention. A sharp-looking truck with legitimate hybrid tech and a sticker that undercuts nearly everything in its class, the Frontier Pro signals Nissan’s intent to shake up one of the most competitive vehicle segments on the planet.

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