Nigerian IMC industry leaders weigh performance, gaps prospects under global lens

The performance of Nigeria’s Integrated Marketing Communications ecosystem continues to attract scrutiny as industry leaders compare local operations, professionalism, creativity and technology adoption with global standards. In recent industry conversations, senior practitioners across advertising, out of home, creative services and digital platforms offered contrasting but complementary assessments of how Nigerian professionals measure up against their […] The post Nigerian IMC industry leaders weigh performance, gaps prospects under global lens appeared first on Marketing Edge Magazine.

  Business   Jan 12, 2026   0   0  Add to Reading List
Nigerian IMC industry leaders weigh performance, gaps prospects under global lens

The performance of Nigeria’s Integrated Marketing Communications ecosystem continues to attract scrutiny as industry leaders compare local operations, professionalism, creativity and technology adoption with global standards. In recent industry conversations, senior practitioners across advertising, out of home, creative services and digital platforms offered contrasting but complementary assessments of how Nigerian professionals measure up against their […]

The post Nigerian IMC industry leaders weigh performance, gaps prospects under global lens appeared first on Marketing Edge Magazine.

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