Meet the Chilean beer getting its moment in the limelight over 20 years after losing a legal battle with LucasFilm—‘It’s creative, but it's somebody else's creativity’

In a crowded market, attaching a brand to a successful franchise is a clever strategy—if you can do it legally, a law professor told Fortune.

  Business   Mar 10, 2024   0   34  Add to Reading List
Meet the Chilean beer getting its moment in the limelight over 20 years after losing a legal battle with LucasFilm—‘It’s creative, but it's somebody else's creativity’

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INCREASE YOUR SALES WITH NGN1,000 TODAY!

Advertise on doacWeb

WhatsApp: 09031633831

To reach more people from NGN1,000 now!

INCREASE YOUR SALES WITH NGN1,000 TODAY!

Advertise on doacWeb

WhatsApp: 09031633831

To reach more people from NGN1,000 now!

In a crowded market, attaching a brand to a successful franchise is a clever strategy—if you can do it legally, a law professor told Fortune. Read More
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