Mazda's Slowest-Selling Car Has Outsold The Entire Alfa Romeo Lineup In 2026

One two-seat sports car is more popular than two crossovers and one sedan combined. How is that possible?

Car Talk, Autos Jul 10, 2026 0 3 Add to Reading List

Mazda's Slowest-Selling Car Has Outsold The Entire Alfa Romeo Lineup In 2026

For reasons that should be obvious, the Mazda MX-5 Miata roadster and its hardtop RF sibling are the Japanese automaker's least popular cars, with sales averaging about 750 units per month across both body styles. Even in the summer, when rear-drive sports car sales are hottest, the Miata only gets about 1,100 new acolytes each month, which is a drop in the bucket compared to Mazda's 30,000-plus sales in a normal 30-day period. It's not hard to understand why a two-seat convertible with less than 5 cubic feet of cargo space is less popular than a crossover with five times more space. Unless, apparently, that crossover is wearing an Alfa Romeo badge.

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