Marketing Research in Nigeria has bright future, but adaptation is urgent – Kareem Akande Tejumola

Veteran marketing research expert Kareem Akande Tejumola has emphasised that the future of marketing research in Nigeria remains promising, but professionals must quickly adapt to technological and methodological changes or risk being left behind. Tejumola, widely regarded in industry circles as the doyen of market research in Nigeria, made this observation while speaking during a […] The post Marketing Research in Nigeria has bright future, but adaptation is urgent – Kareem Akande Tejumola appeared first on Marketing Edge Magazine.

  Business   Apr 6, 2026   0   5  Add to Reading List
Marketing Research in Nigeria has bright future, but adaptation is urgent – Kareem Akande Tejumola

Veteran marketing research expert Kareem Akande Tejumola has emphasised that the future of marketing research in Nigeria remains promising, but professionals must quickly adapt to technological and methodological changes or risk being left behind. Tejumola, widely regarded in industry circles as the doyen of market research in Nigeria, made this observation while speaking during a […]

The post Marketing Research in Nigeria has bright future, but adaptation is urgent – Kareem Akande Tejumola appeared first on Marketing Edge Magazine.

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