Lotus's Grand Plan To Conquer America Has Failed, But It Isn't Giving Up

Lotus will stick to selling sports cars in America, at least for now.

  Car Talk, Autos   Jul 31, 2026   0   2  Add to Reading List
Lotus's Grand Plan To Conquer America Has Failed, But It Isn't Giving Up












Lotus in recent years has pursued Porsche's formula, selling SUVs and sedans alongside its sports cars in a bid to attract more mainstream buyers and drive growth. But in the US, that strategy has run into a wall.

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