LEARN TO BUY CUSTOMERS IF YOU WANT TO SCALE YOUR BUSINESS 10× FASTER.

Most small business owners don’t realize this, but one of the most predictable ways to scale and make more money in your business is to adopt a buying customers mentality.

What does this mean?

Instead of just hoping for organic sales, you intentionally spend money to acquire customers.

Let me break it down for you:

Imagine you run a restaurant. You have two choices:

1. Rely on word-of-mouth and organic reach, hoping people walk in.

2. Strategically invest money in acquiring customers...

for example: let's say you spend ₦50,000 in a promo like “Buy One Meal, Get a Free Drink” and run targeted marketing ads to attract about 500 potential diners.

Let’s assume only 100 out of the 500 actually visit and buy a meal worth ₦5,000 each.

° That's a total revenue of ₦500,000

° You've spent ₦50,000 on marketing

° Your profit after after removing your ad cost is ₦450,000

That means you bought those customers at just ₦500 per person, but your profit per customer is ₦4,500.

And the good thing about this kind of investment is that you'll get some of these acquired customers to become returning customers thereby increasing their customer lifetime value without having to spend on ad again.

The problem with many small business owners is that they see marketing expenses as waste instead of an investment.

If you want to grow, stop thinking, “How can I save money?” and start thinking, “How much am I willing to spend to acquire a customer profitably?”

Because once you figure that out, scaling becomes easy.

P.S.: The example given is just cited a example to explain the concept. The actual numbers will vary depending on your business, pricing, and marketing strategy. The key takeaway of my message is for you to shift from merely hoping for customers to acquiring them.

© Godstime Elvis

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