Keith Lee Explains Why He’s Waiving Vendor Fees For His FamiLee Day Festival

Food vendors participating in Keith Lee‘s inaugural FamiLee Day festival in May will do so at no cost, as the popular TikTok food critic and influencer has announced he’s waiving vendor fees.

In a TikTok shared Tuesday, March 24, 2026, Lee said he “finally got approved.”

“On what, you might ask?” he continued, explaining that the festival is now “a complete marketing platform for small businesses, local businesses, and staples of the community.” He added that “all vendor fees [are] completely waived” in what he described as a “first-of-its-kind” move — at least based on his experience.

Lee said vendors will keep 100% of their sales, with the only cost being rental equipment.

“Show up, sell your product, sell your food, market your business, market your social media, market where they’re going to see you at, market your location and everything, and make your money,” he said.

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