Jumia drives Nigeria’s e-commerce surge as market targets 16 billion dollars by 2030

Nigeria’s e-commerce sector is accelerating at an unprecedented pace, with projections showing the market could exceed 16 billion dollars by 2030. Analysts attribute this rise to improved internet access, widespread smartphone usage, and growing confidence in digital payments and last-mile logistics. Recent performance indicators support the optimism. According to Investing.com, Jumia Technologies reported a 25 […] The post Jumia drives Nigeria’s e-commerce surge as market targets 16 billion dollars by 2030 appeared first on Marketing Edge Magazine.

  Business   Nov 17, 2025   0   4  Add to Reading List
Jumia drives Nigeria’s e-commerce surge as market targets 16 billion dollars by 2030

Nigeria’s e-commerce sector is accelerating at an unprecedented pace, with projections showing the market could exceed 16 billion dollars by 2030. Analysts attribute this rise to improved internet access, widespread smartphone usage, and growing confidence in digital payments and last-mile logistics. Recent performance indicators support the optimism. According to Investing.com, Jumia Technologies reported a 25 […]

The post Jumia drives Nigeria’s e-commerce surge as market targets 16 billion dollars by 2030 appeared first on Marketing Edge Magazine.

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