The White House Kicks Tylenol Into Crisis Mode Again. Will Its PR Playbook Work This Time?

Robert Andrews would forever remember when his phone rang on Friday, September 30, 1982. He was assistant director for PR at Johnson & Johnson, whose pain reliever, Tylenol, was the […]

The White House Kicks Tylenol Into Crisis Mode Again. Will Its PR Playbook Work This Time?
Robert Andrews would forever remember when his phone rang on Friday, September 30, 1982. He was assistant director for PR at Johnson & Johnson, whose pain reliever, Tylenol, was the […]

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