JLR resets its global marketing direction

After months of intense evaluation, Jaguar Land Rover has taken a decisive step in reshaping its global marketing structure. The luxury automaker has selected WPP as its preferred global creative partner. According to the report from The Storyboard, this is bringing to a close a nine month agency review that drew sustained attention across the […] The post JLR resets its global marketing direction appeared first on Marketing Edge Magazine.

JLR resets its global marketing direction

After months of intense evaluation, Jaguar Land Rover has taken a decisive step in reshaping its global marketing structure. The luxury automaker has selected WPP as its preferred global creative partner. According to the report from The Storyboard, this is bringing to a close a nine month agency review that drew sustained attention across the […]

The post JLR resets its global marketing direction appeared first on Marketing Edge Magazine.

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