Jaguar Dealers In Panic Mode Over Brand's EV Transformation
Jaguar dealers warn the brand’s electric transformation lacks a business case, as the entire ICE lineup ends before new EVs hit showrooms.
Jaguar fans have been vocal about their displeasure with the brand’s plan to reinvent itself as a fully electric marque, especially given how little concrete information has been shared so far. Beyond a divisive marketing campaign, details have been scarce. But while enthusiasts argue from the sidelines, it’s the dealerships that actually have skin in the game – and although they’ve largely stayed quiet, there are signs not all of them are on board.
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