Interpublic Group secures Bayer’s global consumer health media account, creative duties at $750M

Interpublic Group has been chosen to spearhead global media, creative, and production duties for Bayer’s consumer health portfolio. Again, this followed after a high-stakes agency review. Bayer highlights a decisive shift Meanwhile, the  win marks a significant shift as Bayer pointed to the forthcoming union of Interpublic and Omnicom. Also, it stated that it is […] The post Interpublic Group secures Bayer’s global consumer health media account, creative duties at $750M appeared first on Marketing Edge Magazine.

  Business   Oct 3, 2025   0   17  Add to Reading List
Interpublic Group secures Bayer’s global consumer health media account, creative duties at $750M

Interpublic Group has been chosen to spearhead global media, creative, and production duties for Bayer’s consumer health portfolio. Again, this followed after a high-stakes agency review. Bayer highlights a decisive shift Meanwhile, the  win marks a significant shift as Bayer pointed to the forthcoming union of Interpublic and Omnicom. Also, it stated that it is […]

The post Interpublic Group secures Bayer’s global consumer health media account, creative duties at $750M appeared first on Marketing Edge Magazine.

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