Industry practitioners highly optimistic about Ad spend in 2026

Marketing communications professionals across Nigeria are expressing strong confidence in advertising spend recovery for 2026, citing macroeconomic stabilization, forex appreciation, and the return of brands to active marketing after years of economic turbulence.   In an interview with senior executives shared projections that reflect cautious optimism grounded in improving economic indicators, including declining inflation, strengthening […] The post Industry practitioners highly optimistic about Ad spend in 2026 appeared first on Marketing Edge Magazine.

  Business   Dec 22, 2025   0   5  Add to Reading List
Industry practitioners highly optimistic about Ad spend in 2026

Marketing communications professionals across Nigeria are expressing strong confidence in advertising spend recovery for 2026, citing macroeconomic stabilization, forex appreciation, and the return of brands to active marketing after years of economic turbulence.   In an interview with senior executives shared projections that reflect cautious optimism grounded in improving economic indicators, including declining inflation, strengthening […]

The post Industry practitioners highly optimistic about Ad spend in 2026 appeared first on Marketing Edge Magazine.

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