Implications of Nike Quietly Selling RTFKT NFT Brand

Nike quietly sold its NFT and digital products subsidiary RTFKT acquired in 2021 during the NFT boom in December 2025, with the deal effective December 16. The buyer and terms were not disclosed. This follows Nike’s earlier decision to wind down RTFKT’s operations and pause NFT production amid a broader NFT market downturn— market cap […] The post Implications of Nike Quietly Selling RTFKT NFT Brand appeared first on Tekedia.

  Business   Jan 8, 2026   0   1  Add to Reading List
Implications of Nike Quietly Selling RTFKT NFT Brand

Nike quietly sold its NFT and digital products subsidiary RTFKT acquired in 2021 during the NFT boom in December 2025, with the deal effective December 16. The buyer and terms were not disclosed. This follows Nike’s earlier decision to wind down RTFKT’s operations and pause NFT production amid a broader NFT market downturn— market cap […]

The post Implications of Nike Quietly Selling RTFKT NFT Brand appeared first on Tekedia.

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