Ilyas Kazeem: MARKETING EDGE Outstanding Marketing Personality of the Year, rewiring food marketing in Nigeria

He was trained to calculate pressure, not persuasion; to study molecules, not markets. Yet somewhere between chemical equations and consumer emotions, Ilyas Kazeem discovered a rare truth, which is  that,  logic and empathy, when fused, can create something extraordinary. Nobody predicted that a man who began with a Chemical Engineering degree would one day shape […] The post Ilyas Kazeem: MARKETING EDGE Outstanding Marketing Personality of the Year, rewiring food marketing in Nigeria appeared first on Marketing Edge Magazine.

  Business   Nov 10, 2025   0   3  Add to Reading List
Ilyas Kazeem: MARKETING EDGE Outstanding Marketing Personality of the Year, rewiring food marketing in Nigeria

He was trained to calculate pressure, not persuasion; to study molecules, not markets. Yet somewhere between chemical equations and consumer emotions, Ilyas Kazeem discovered a rare truth, which is  that,  logic and empathy, when fused, can create something extraordinary. Nobody predicted that a man who began with a Chemical Engineering degree would one day shape […]

The post Ilyas Kazeem: MARKETING EDGE Outstanding Marketing Personality of the Year, rewiring food marketing in Nigeria appeared first on Marketing Edge Magazine.

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