“If You Need Money Don't Buy Real Estate, Do Wholesaling” — Et Cetera Founder, Didi-Omah Talk The Disadvantages Of Real Estate That No Real Estate Company Is Talking About

If you need money today, you have to focus on wholesaling. If you rather get future money then buy and hold real estate. It's that simple.

Real estate is full of risks and loses, it requires patience and time with consistency. Because you can wait for up a year, no transaction made. How will you feed? We need money for everyday living, that's why wholesaling is you should venture into for today's money. In the real estate, you need to build a strong strategy and structure. I think they have been lying to you.

Real estate is a good start for long wealth rolling. Executive. You have to know the product very well, you cannot sell what you don't know — or else you will hate the business. Those that make serious money from real estate are those that know the core business of real estate; and know the properties they are selling. You have to know the product very well, you can't sell what you don't know. The product knowledge is very important, because like I said, you cannot sell what you don't know.

As for follow up, follow up is different depending on your clients. The way you follow your relatives or friends, in buying a property is different from others. A close friend or relative, you have already earn the person's trust based on your previous relationship. For the third parties, you must earn trust before earning their money. Executive. Follow up is not necessarily about counting on their interests in your offer. It about following up with clarity, morals, kindness, empathy. 

You have to make it seem like you are the one interested in their property, you like it. And you are refering them to get it, because if you are in their shoes, you will buy it. Not in hurry, but with patience to win their trust. It counts on your manner, your speech, your approach — it all shows in your tone of voice, manner of communicating with them. Whatever product you are pushing to the client, focus on making them see it for their own benefits; make them see the need for buying.

Not rushing them, not doing it at all cost to have them subscribe to the property. It will generate a sense in them that you are interested in their money — and when that is created, you have lost them. You must have patience and kindness in you. Executive. Someone can talk to you, know everything about a property; and still walk away without purchasing! It is so in the business. Believe me, it is worth working for, real estate.

Someone can talk to you, know everything about a property, nod their head in agreement, even tell you they love it — and still walk away without purchasing. That’s how the business works. It humbles you. It teaches you. And honestly, even with all its challenges, real estate is worth working for. It builds long-term wealth, long-term influence, and long-term positioning. But it is not for someone who needs urgent money. Executive.

And that’s the truth nobody wants to say out loud.

Wholesaling, on the other hand, is the cash engine. It’s the side of real estate that pays you now. It doesn’t require heavy investment, you don’t need to hold any property, and you don’t need to wait one year for a transaction. You just need strategy, people skills, product understanding, and consistency. With wholesaling, you learn the game, earn daily or weekly income, and keep your financial life moving while you build toward the bigger picture.

So here is the point:

Real estate is the future.

Wholesaling is the now.

If you need money today, don’t buy real estate — do wholesaling.

If you want wealth tomorrow, then buy and hold.

That’s the truth nobody is telling you, but you deserve to know.

© Didi-Omah Augustine Chinazaekpere 

Chief Executive, Et Cetera (Real Estate) Group