How to Perform Keyword Research: A Beginner’s Guide

SEO is not what it was some 10 years ago and in the last few years has evolved quite dramatically into multiple disciplines or branches. Despite this, the fundamentals of SEO remain the same to this very day. At its core, the key goal of all SEO strategies remains to find online opportunities to direct traffic and increase the visibility of a site on search engines, and the heart of any successful SEO strategy lies in good keyword research. Keyword research predominantly is a way to connect your business with its potential customers and audiences. Look at it this way, a search engine basically works as an information retrieval system that is built around user queries and its primary job is to satisfy those queries by listing the most relevant search results or website pages. In simple terms, keyword research involves finding out the keywords your audience is searching for in a particular solution set. In this article, we will be taking you through the very basics of keyword research while sharing best practices derived from years of experience. Key Takeaways from the Article: What is Keyword Research? What is User Intent? How to Conduct Research Keywords for Your SEO […]

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