How to make sense of all that marketing data

Anssi Rusi, CEO of Supermetrics, discuses how marketers can survive the wave of data washing over their teams. The post How to make sense of all that marketing data appeared first on MarTech.

Business Oct 23, 2025 0 27 Add to Reading List

How to make sense of all that marketing data

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Anssi Rusi from Supermetrics on Conversations with MarTech.

Marketers are collecting more data than ever before in the rush to be data-driven, but the amount of data is overwhelming, especially for small teams that don’t have access to data scientists.

In this conversation with Anssi Rusi, CEO of Supermetrics, we dive into the challenges marketing teams face with their data and whether AI is the force equalizer to help marketing teams find the insights and value hidden in their data faster.

We also discuss the state of the customer data platform (CDP) market, as earlier this year Supermetrics acquired real-time CDP Relay42.