How the West was won: K-pop's great assimilation gambit

The crossover hits stacking Grammy nods this year have little in common with the culture that birthed them — but they're winning the chart game.

  News   Jan 30, 2026   0   15  Add to Reading List
How the West was won: K-pop's great assimilation gambit
In a breakthrough year like no other, crossover K-pop like the girl group Katseye, RoséKPop Demon Hunters has secured nods in major Grammy categories and new height of visibility.'/>

The crossover hits stacking Grammy nods this year have little in common with the culture that birthed them — but they're winning the chart game.

(Image credit: Photos by Julian Song, John V. Esparza, Netflix)

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