How luxury brands sell silence as the ultimate status symbol

In the past, loudness defined wealth. It showed in luggage stamped with initials, in gold-plated watches, and in oversized logos spotted across a room. Today, however, a quiet revolution is reshaping status. The world’s top luxury brands no longer sell noise. Instead, they sell silence. From Loud Lagos to Quiet Power This change may seem […] The post How luxury brands sell silence as the ultimate status symbol appeared first on Marketing Edge Magazine.

How luxury brands sell silence as the ultimate status symbol

In the past, loudness defined wealth. It showed in luggage stamped with initials, in gold-plated watches, and in oversized logos spotted across a room. Today, however, a quiet revolution is reshaping status. The world’s top luxury brands no longer sell noise. Instead, they sell silence. From Loud Lagos to Quiet Power This change may seem […]

The post How luxury brands sell silence as the ultimate status symbol appeared first on Marketing Edge Magazine.

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