How Joanna Griffiths Built Knix Around Listening to Women

Joanna Griffiths, founder of Knix, offers women entrepreneurs a valuable lesson in brand visibility: understanding your audience gives you something meaningful to communicate. She founded Knix to address an overlooked need in intimate apparel, particularly for people experiencing leaks. In her account of the brand’s origins, Griffiths identifies customer feedback, inclusivity and breaking taboos as [...] The post How Joanna Griffiths Built Knix Around Listening to Women appeared first on Women of Rubies.

  Inspirations   Oct 8, 2026   0   12  Add to Reading List
How Joanna Griffiths Built Knix Around Listening to Women












Joanna Griffiths, founder of Knix, offers women entrepreneurs a valuable lesson in brand visibility: understanding your audience gives you something meaningful to communicate. She founded Knix to address an overlooked need in intimate apparel, particularly for people experiencing leaks. In her account of the brand’s origins, Griffiths identifies customer feedback, inclusivity and breaking taboos as [...]

The post How Joanna Griffiths Built Knix Around Listening to Women appeared first on Women of Rubies.

Read Original   

What's Your Reaction?

like

dislike

love

funny

angry

sad

wow