How brands are reinventing strategies to drive growth and build lasting connections

Amid a slow economy and cautious consumer spending, many brands are struggling to stay afloat. Yet the pressure to deliver growth remains unchanged. This has prompted marketers to experiment with new strategies to capture consumer attention for their familiar products. Brands are placing greater emphasis on adaptability, deep customer insight, and authentic communication to build […] The post How brands are reinventing strategies to drive growth and build lasting connections appeared first on Marketing Edge Magazine.

How brands are reinventing strategies to drive growth and build lasting connections

Amid a slow economy and cautious consumer spending, many brands are struggling to stay afloat. Yet the pressure to deliver growth remains unchanged. This has prompted marketers to experiment with new strategies to capture consumer attention for their familiar products. Brands are placing greater emphasis on adaptability, deep customer insight, and authentic communication to build […]

The post How brands are reinventing strategies to drive growth and build lasting connections appeared first on Marketing Edge Magazine.

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